[7 years of experience]
Specialized in improving SaaS interfaces by using research, Nielsen heuristics, and cognitive psychology principles to drive user retention.
medical
Finance
Insurance
MENTAL HEALTH
branding
UI/ux
research
News and trend analytics in fashion industry. Articles, podcasts, videos and more. I was hired to help Glossy attract more subscribers via improved user experience.
① 250,000 monthly users
② 30,000 subscribers
③ 500k monthly social media reach
UI/ux
desktop
mobile
I took the initiative to redesign payment flow of the app I was using. The concept is focused on the issue with payment process and onboarding of new users.
① from 20 to 5 min to make first payment
② from 1.7 to 4.5 subjective satisfaction
research
UI/ux
usability tests
Comic Sans was made by Vincent Connar for Microsoft Windows 95 Helper “Clippy”. Only later it got recognition in comics. It is loved for its fun, casual vibe but got so overused that it became hated for those same qualities.